Innovative Support Network For Students In The Field Of Online Marketing (INSOM)

The project is aimed at improving the skills and education of SMEs current and future employees in the field of online marketing. After this course, employees have more competencies and better bargaining power with companies providing services in the field of online marketing.

Case studies
The materials are expanded to include real case studies that show the true power of individual online marketing tools.
Responsive design

We increase the competitiveness of SMEs

On-line marketing skills are important to keep and develop the competitiveness of SME in the field of online marketing.

All in One!

A combination of three important areas
Learning material enhanced with case studies and videos to help you better understand the topic.
3 day intensive workshop that will further increase the impact of the knowledge you learn from the teaching materials.
Selected organizations provide certification in the field of workshop attestation and pre-defined knowledge.

Adult education is a practice in which adults engage in systematic and sustained self-educating activities in order to gain new forms of knowledge, skills, attitudes, or values. To keep up with modern technologies are the key for adults to be successful in the labor market. Online marketing is an important tool for small and medium enterprises to be competitive in the market. For experts from this area, they need to hire younger people they had a chance to study it already within the traditional system. This project gives an opportunity for adults to self-improve their competences in online marketing and be able to get trained in this field.

The project focuses on the development of knowledge and competencies in the field of online marketing for small and medium enterprises.

Improvement of business skills in online marketing for small and medium enterprises - the main intellectual output of this project is done directly by self-education through the Moodle platform using the educational self-study course or indirectly through educational institutions by 3-days workshop organized by the educational institutions (or even college). These skills are important to keep and develop the competitiveness of SME in the field of online marketing. The project also aims from a wider perspective also to bring more adult students training.

Notwithstanding these facts, due to the interest of the projects’ target group, special motivational tools have to be applied to raise their attention and make them even enthusiastic about these topics.

Five Main Section of Course


The first section is based on finding a common dictionary between the client and the agency.


Analysing the current situation, defining mission and business goals is an important part of online marketing activities.


Setting a strategy that fits your needs and the current situation is essential to success.


Negotiating with an online marketing agency is an important part of the implementation and controlling process.


Measurement and control are a parallel activity to all phases.

Our Team

Ladislav Pilař/ Project leader /
Project leader and main contact for the project. Pilar is currently a senior researcher at the university and focused on the topic of practical skills in business management. He is also a supervisor of an on-line marketing course in the master's degree (FEM CULS)
Jana Pitrová/ Project Manager /
Project manager and contact person for Czech Republic. The managing director of the company has a long term experience with preparation of the educational courses (strategic management, leadership, communication), she is also experienced in the field of online marketing (she had experienced from the advertising company) and also with the Erasmus + projects (she was involved in different KA2 and KA1 projects.
You can find country-specific contacts on the localized pages by clicking on the flag in the upper right corner.

What You Will Learn in this Course

This course will not teach you to be an online marketing specialist in each area of online macro tools. By studing this course you will learn:

  • Evaluate the current situation
  • Understanding of the online marketing terminology
  • Create a brief for the online marketing agency
  • Negotiate with the online marketing agency
  • Methods how to measure and evaluate results
  • How to effectively reallocate resources

The Insom project is funded by the European Commission´s Erasmus + programme. The project started in September 2019 and lasts for 2 years. The main aim of the project is to create an educational platform for the SMEs employees (present or future) which helps them to increase their online marketing skills.

Project reference number: 2019-1-CZ01-KA204-061365. The project is realized by international partners with various backgrounds (see more in the section “Partners”)

This project has been funded with support from the European Commission.

This communication reflects the views only of the author, and the Commission cannot be held responsible for any use which may be made of the information contained therein.


Czech University of Life Sciences Prague
Czech University of Life Sciences PragueProject Leading Organisation
Czech University of Life Sciences Prague was established in 1906. The large and constantly developing campus offers excellent opportunities for education and research. The institution has almost 25.000 enrolled students who, together with about 1,500 staff (academic, researchers, technicians and administrative workers) form an academic forum.
Student Computer Art Society /SCAS/
Student Computer Art Society /SCAS/Project Partner
The National association SCAS is registered as a non-profit legal entity in 1992, with 8 branches in Bulgaria and is active in the field of professional development of young people.
Trebag Ltd
Trebag LtdProject Partner
TREBAG is a Hungarian private company and living lab with a huge network locally and regionally among stakeholders and actors in VET education.
Universita Degli Studi Di Cagliari
Universita Degli Studi Di CagliariProject Partner
The University of Cagliari, founded in 1620, is one of the largest organizations in Sardinia. The Department of Economics and Business Science (DSEA) offers a tremendous base of educational course experiences.
XAMKProject Partner
South-Eastern Finland University of Applied Sciences (Xamk) is an innovative higher education institution driven by the idea of unlimited lifelong learning and study. Xamk has a successful track record in digital marketing, digital marketing communications and online marketing.

Section for partners

The section will start after the project is completed

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